Otherwise known as “the work I’m pretty proud of”
These aren’t all of my projects, but they’re certainly some of my favorites. In some cases, I’m showcasing work I did while at a full-time job—I like to think of those as projects too, just with a longer shelf life.
I’m one of those marketers who doesn’t believe in having a niche. One of the reasons I’m in this line is work is that I’m forever curious—and even the industries that self-describe themselves as boring are ones that I get pretty excited about.
There is something that ties all of these projects together, though. Three things, actually. In all of these situations, I’ve worked with extremely passionate people (1) to figure out their story (2) and use it as springboard for their digital marketing efforts (3).
Take a look below, and if you have similar needs to these fine folks, let’s chat!
Haumea is an awesome place with a niche mission — a women’s wellness center with a focus on new moms and moms-to-be. The studio, located in Sun Prairie, is a place where women and their families can feel empowered, educated, and confident about the journey from pregnancy to parenthood. The messaging — and marketing — had to follow suit.
Working with Haumea co-owners Kristin Nemecek and Megan Stansil Reilly as well as my favorite graphic design collaborators (Rochelle Ratkaj of Ratkaj Designs) we created a brand identity (logo, fonts, color palette, and key messaging that was equal parts warm and inviting, strong and centered — one that translated beautifully into the center’s website, blog posts, and social media presence.
One of Haumea’s challenges was the center opened about two and a half months later than Kristin and Megan had initially targeted, so my mission was to keep Haumea’s social media fans interested and engaged until (and after!) Haumea opened its doors. We were able to get 600 organic Facebook fans and nearly 300 organic Instagram followers before the center opened its doors in mid-March 2019.
Tip Top Savory Pies is a fast-growing savory pie and high-altitude pastry company located in the town of Lafayette — just outside of Boulder, CO. With pie flavors like Steak & Ale, Chicken & Mushroom, and Cauliflower Tikka Masala, I’ll say the toughest part about working on their social media is being 15 hours away from one of these flaky, handmade beauties! (Have I mentioned they also sell a thing called a Mac & Cheese “Nipper”?)
Co-owners Christine Carr and Robert Morrow tasked me with the full management of their Facebook and Instagram pages. From our lighthearted “How to Speak Kiwi” social campaigns and our pie “roll calls” to giving props to who they call #TeamTipTop — their best customers — I can say without a doubt it’s the most fun I have every day.
One of the most rewarding jobs I’ve had — and admittedly, the one where I learned the most — was as the PR & Communications Director at Renaissance Learning, a K-12 ed-tech company focused on reading, math, and assessment software.
Along with a team of six extremely smart and passionate people, we set the agenda (and did the work) for all of the company’s awareness efforts. Some of my absolute favorite projects included:
Creating an EdWords glossary to “de-jargonize” educational technology for our teachers
Working with the entire Renaissance team to promote our Research team’s annual “What Kids Are Reading” Report
Elevating the Renaissance brand through a rewrite our our corporate story
Maintaining a steady stream of Renaissance success stories that heralded our customers (including this one I actually got to write about David Keech, a math teacher in Wisconsin Rapids!
Planning events and representing Renaissance at SXSWedu and ASU-GSV
Working to increase Renaissance’s positive share of voice and mentions in the education media market
I worked at Spacesaver for about two years, and it’s where I really started to understand content’s purpose beyond simply writing a blog and putting it on social media because you had something to say. For a small B2B company, Spacesaver had a robust lead generation engine, and they used content to feed that engine. And it wasn’t just any content — it was helpful, relevant content that helped their current and potential clients solve storage challenges.
A few of the things I worked on include:
An entire campaign about military parachute storage (did you know if parachutes aren’t stored correctly, it can be…not so good? Yeah, me either — until I did this research.)
A great story about the off-site library storage at UW-Madison
A case study about how Spacesaver moveable walls made a difference at the GE Software Center in the Bay Area
A really cool eBook about public safety storage and the consequences of running out of space in your evidence room
I’ve recently started working with Madison’s Carex Consulting Group on a few content writing projects:
My awesome friends at StoryFirst Media have invited me into the fold as their Brand & Content Strategist, and I’ve had the good fortune to help them out on a few things — including some much-needed PR on their documentary film, Beyond Human Nature. We were able to get placements in several publications throughout Wisconsin:
“Documentary on Tom Monfils murder case, ‘Beyond Human Nature,” scheduled for 2020 release” (Green Bay Press Gazette)
“Madison filmmaker readies documentary on Green Bay murder for 2020 release” (The Capital Times, Madison)
“Documentary revisits Tom Monfils murder case” (WLUK-TV, Green Bay)
One of my passion projects was website copy for The Period Collective (TPC), a Chicago-based non-profit that seeks to provide feminine hygiene products to homeless and low-income women. I learned so much while developing this copy, and have continued to support the mission of TPC.